QStory’s founders recognised that workforce management software, vital as it is, wasn’t agile enough to react to the on-the-day reality of contact centre operations.
Solving that real-time challenge revealed a bigger truth — that the entire legacy WFM model was built on a foundation of compromise. So, we built a new one.
Today, QStory is a complete, AI-driven WFM platform that ends the trade-off between operational performance, agent empowerment, and customer satisfaction, giving thousands of teams the tools to build a more resilient, agile operation.
We genuinely care about contact centre agents, and the teams and leaders that surround them. We can make thousands of people’s lives better everyday.



Fiona started her career as a research scientist, then moved into marketing and strategy for pharmaceuticals, telecoms and luxury goods. She has broad experience in corporate and international operations and has strong beliefs on the importance of focussing on customers and employee wellbeing.

QStory’s principal architect, Deon, has over 15 years experience in workforce management and intraday automation. He holds a first class degree in software development and is a true visionary in the workforce management space.
A commercially orientated and result focused senior finance professional with extensive international project management, business re-engineering and corporate finance experience in SME’s and FTSE 100 organisations with a wide experience across multiple vertical sectors (manufacturing/ engineering/development) with a specific focus on the technology sector.

Barry has significant customer contact experience across various industries including Travel, Finance and Utilities. He now leads Product at QStory where he brings a strong background in both building on existing solutions and bringing new products to market that genuinely deliver value to users.
Hayley is an Executive HR and Operations Professional at QStory. She oversees the full employee lifecycle, from strategic workforce planning to compliance across multiple regions, while also managing the company’s internal business operations. With an MBA (psych) and as a qualified Business Psychologist, she brings a strong focus on people, leadership, and operational effectiveness.

Johnny has a 30-year track record of successfully selling, managing and leading in the Enterprise IT consulting and software marketplaces. He’s held Sales, Sales Director and CEO positions and operated in Ireland, UK and US. He has deep expertise in building long term, trust-based relationships, executing sales and account management practices and implementing strategic plans to help scale propositions and businesses.
With 30 years of dedicated experience across the Customer Contact industry, Tony brings deep expertise in Workforce Management to every client engagement. He leads Customer Success at QStory, where his passion for excellence and client advocacy ensures impactful outcomes for QStory clients.

Our values inform how we collaborate with our customers, with one another, and the steps we take to realise our vision: making contact centres the employer of choice for top customer service talent.


Interested in joining our team?
We’re proud to be a Living Wage Employer, officially Good Business Charter accredited, the first business in our space to be carbon neutral and awarded Silver status for our sustainability by EcoVadis.
Actions speak louder than words. That’s why it was important for the QStory team to go one step further in our commitment to tackling climate change. We’re committed to sustainable and responsible business practices at every level.
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