Carbon Reduction Plan

Annual Science Based Targets – 2025

Base Year: 2024

Emissions Intensity (2024): 14.4 tCO₂e per £1 million turnover

Employees: 28

Source – Carbon Neutral Assessment Report – 2024 

QStory has been committed to being a Carbon Neutral Certified company since January 2022 and are proud to be the first Carbon Neutral business in our industry. The company already offsets 100% of its emissions via the Woodland Trust fund. The directors are committed to maintaining our carbon neutrality.

To align with the Paris Agreement’s goal of limiting global warming to well below 2°C above pre-industrial levels, QStory’s greenhouse gas (GHG) emissions must halve by 2030 – and drop to Net Zero by 2050. 

In addition to calculating Scope 1, 2, and a subset of Scope 3 emissions in tCO₂e (tonnes of carbon dioxide equivalent) for the six GHG covered by the Kyoto Protocol, QStory is required to outline its reduction plans, and publish its Carbon Reduction Plan (CRP) on its website.

GHG Emissions Breakdown (2024)

Scope 1 – Zero

Scope 2 – Zero

Scope 3 – 60.08 tCO₂e

• Business Travel (mostly Airline): 35.45 tCO₂e (59%) 
• Events/Hotels: 4.21 tCO₂e (7%) 
• Location-Based Energy Use/Other: 20.42 tCO₂e (14%) 
• Google Cloud-based activity: 12.02 tCO₂e (20%) 
• Organisation Waste: 0.01 tCO2e (0.01% of total emissions) 

QStory’s Science-Based targets 2025 – Intensity Basis

1. Achieve net-zero GHG emissions across all operations by 2050.
   
2. 50% reduction in GHG emissions by 2030:
   Reduce emissions intensity by 50% per £1 million turnover by 2030, compared to the 2024 baseline.
   • Target Intensity (2030): ≤ 7.19 tCO₂e per £1 million turnover
   • Estimated Emissions Cap (2030): ≤ 72 tCO₂e
     Aviation sector decarbonisation (50% emissions reduction factored)
     Google Cloud decarbonisation (50% emissions reduction factored
     
3. Offsetting strategy:
   Off set residual emissions annually using high-quality, verifi ed carbon credits as a transitional measure until long-term reductions are fully achieved. Target to off set all unavoidable emissions of 2.578 tCO₂e per £1m t/o by 2050.

Mitigation Measures 2025

• Aviation sector decarbonisation (50% emissions factor reduction) 
• Google Cloud decarbonisation (50% emissions factor reduction).
• Travel Policy: reduce unnecessary flights, encourage rail/virtual meetings. 
• Sustainable Hotels & Events: partner with eco-certified venues and centralise locations. 
• Cloud Efficiency: monitor usage.
• Energy Efficiency: improvements in use of renewable energy and prioritise lower GHG technology.
• Employee Engagement: incentives and training. 
• Supplier Engagement: alignment with our standards.

(for full details see our Climate Change Mitigation & Adaptation Review & Action Plan v4) 

This plan, which will be reviewed and updated annually, aligns QStory’s emissions trajectory with QStory’s business growth and leverages the decarbonisation of the travel and cloud computing sectors to meet our 2030 and 2050 targets.

Full details of our Climate Change Adaptation and Mitigation Policy available on request to hello@qstory.ai.